The following is by Ness Garcia. I don’t have a lot of time to blog myself so I fill in the blanks with guest posts like this one. It keeps things moving forward. – Jim
Why You Should Use Videos for Marketing
Video marketing has become extremely popular over the last few years. If you are considering using videos in your marketing campaign, then you may want to understand some of the benefits that come with using them.
Here are 5 important reasons why you should start using videos.
Higher Conversion Rates
Since people would rather watch a video than read a blog post, you can easily appeal to them and convince them to buy your products or sign up with your website. Whatever your goal is, it can be easily met by using videos to convert your visitors. You just need to do some planning on what strategies would be the most effective on your target demographic. Once you have posted a few videos and see their reactions, you will get a better feel for what they are into and what they are not.
Keep People’s attention
If you have your own site, you probably know how hard it is to have people pay attention to the content we post on it. So it’s important to do everything possible to get them to pay as much attention as possible. Videos have been proven to work and will continue to be one of the best ways to appeal to your visitors and have them digest the information.
Delivering Information Much Faster
A video is able to provide much more information than a regular text post would and your audience would actually be listening to what your video is saying. Most of the time if you post something, people will just skim through it and not really try and fully comprehend your message. You won’t need to worry about that happening with videos because they are much easier to listen to and people will actually want to watch. A 2 minute video could go over all of the information a 800 word post would, but the 800 word post would take much longer to get through.
Get Your Viewers Emotional
With videos, you can get more personal with your audience, allowing you to use their emotions to help convert them. The more personally connected they feel to your videos, the more effective the videos are. You can check out plenty of examples of how other companies and people use personal stories, sad images, or comedy sketches to attract viewers and convert them.
Looks More Professional
Having videos will make your marketing efforts look much more legitimate and will be able to show your audience what you can do. Anyone can just write blog posts or make a podcast, but creating a video takes some talent. You don’t need to hire a bunch of people to act, shoot, and edit the videos, but you should try and make it as best as you can. There are also services that are available to help with marketing videos and can provide you with some basic videos that let you customize them so that you are able to send your message to the audience.
Overall, there are so many different reasons why you should start using videos to market, but these 5 should give you an idea.
About the author
Over the last 5 years, Ness has been hired by many different clients to write about subjects of all types. She previously majored in English and during her time in school, she decided to start writing about useful information for a living. She is currently a top writer for Problogger.net and has had much success with her audiences. Keeping her audiences engaged and happy is her main goal, while at the same time maintaining her credibility by always providing facts that are true. She is very experienced and fulfilled by her writing career.