Peer pressure has nothing on smart phones.
Everybody — and we mean evvverybody — now possesses these handheld devices that do so much more than phone calls. Interestingly, to some phone owners, a voice-to-voice conversation may now be less appealing than texting, photos, streaming or other popular online activities.
This is also true in the business world – the norm is to have a smartphone, and if you don’t, you potentially could be judged negatively as someone who’s not entirely focused on success.
Since smart business people try to stay ahead of, or at least keep pace with, their competitors, modern executives shouldn’t just have smartphones, but companies should make sure their site looks and works well when viewed on a mobile device.
Their online presence can go beyond being mobile-friendly/responsive design. More companies are also developing their own apps as a good tool to reach customers. Here’s why creating your own app makes sense:
- Increased visibility. Not only will your business show up in standard searches, but will also appear in the libraries of the different app shops, provided your team creates versions for Android, iOS and Windows phones.
- No compatibility problems. Sites may look slightly different when visited on different browsers. But when someone orders an app, they can indicate what browser they want it to be seen on, so it will always look as it was intended and not have any plug-in problems.
- Ease of use. Apps can be very intuitive, offering an easy roadmap for learning the key points about a business, rather than poking around an extensive site to find the answers. Anthony Wing Kosner, a Forbes columnist, said as early as 2014 that apps offer information and also could lead to more sales.
- Better branding. “We have an app” sounds more progressive than “that might be on our site.” Kosner said apps seem to offer a perception of “digital engagement” and a place to find solutions, rather than simply providing product information like a site can offer. It can be an excellent draw to text your customers about – “Have you checked out our cool app? Get it here” with an easy link.
- An app ties in well to other products. An app can be a hub to all of your online activity. Users can send emails to people at your company, visit and post to your company’s social media channels.
- Increased engagement. An app can offer a good overview to a company, and can be even more of an asset for someone who is already familiar with a company’s products, services, philosophy and style. They’ll know right where to go when it’s time to make a purchase or take action.
- Better indexing. In February 2015, Google modified its parameters for indexing to give higher search prominence for mobile-friendly sites – and for apps. This means that your app can show up sooner in a search for your product, making you, and your potential customers, quite happy.
Once your business has an app, it can potentially open doors for other ways to market to your mobile-based customers.
About The Author
Sophorn is an Inbound Marketer specializing in attracting targeted visitors and generated sales qualified leads. Engage your subscribers with SMS marketing tools, then track your results. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.