Archive for the ‘Uncategorized’ Category

104 Facts You Don’t Know About Mobile Marketing

July 5th, 2017 No comments

Megan Arevalo of sent this over. Great little infographic of current mobile stats.


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Knocking Internal Communications Strategies Out of the Park With Mobile

February 10th, 2017 No comments

If your team isn’t on the same wavelength, then you are probably having a lot of trouble getting along in everything and being productive for the company. Being on the same team often means putting aside your own interests to follow a leader for the sake of a bigger whole. However, wherever there are lapses in communication, there are potholes that will trip up your team. Here are five tips to make sure you are doing everything in your power to improve internal communication.

Pick Common Platforms

Do you have a singular cloud platform for sharing all brand-related documents and materials? What about a social platform for helping your coworkers connect outside of work? Whether you are going to create internal networks or use existing noes, you need to make sure your team is aware of where they should be posting brand content and information for their fellow employees.

Open Your Doors

There is no way you can improve if your employees don’t feel like they can honestly share about your company, policies or products – even in a negative light. Create an open door policy with an anonymous way that your employees can give honest feedback at any time. Use that information to make your brand stronger.

Offer Continual Feedback

There is a fine line between micromanagement and just good management. However, most companies falter on the side that lets employees go for long periods of time without knowing how they are measuring up to expectations. This makes evaluations especially painful and awkward for everyone. By giving your employees both praise and critique on a regular basis, you take away the air of mystery that would otherwise surround their performance review. This allows your employees to adjust their work behavior to meet your expectations. Performance reviews should never include surprise information, they should only be a review of what you’ve already talked about in passing.

Consider Internal Mobile Plans

Connecting with your employees on their phones can be an easy way to gain instant access and improve communication among your team members. However, management and HR communication can feel invasive when the personal mobile plans are not at least somewhat supported by company benefits. Consider offering employees a company phone or at last a discount on their personal plans if you want to move into regular texting habits for your employees.

Extend to Recruitment

If you are able to get your employees into the habit of using mobile technology to keep in touch with their teammates, then extending that reach to recruitment can be useful. SMS text recruiting software can help you manage and appeal to new talent in a fast and convenient way. You can even use your employees to act as mentors during the initial attraction stages. Later, you can use SMS text to help connect new hires with the employees that will be responsible for training them and helping them get acclimated.

Use mobile technology to improve your team’s internal communications and push for better productivity. SMS text messaging is just one tool that mobile technology has to offer – you will also want to consider helpful apps, cloud storage and other potential benefits that mobile can add to your internal communications strategy.

Author Biography:

Joel Lee is the SEO marketing specialist at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms.


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The 10 Most Common Mistakes Web Developers Make: A Tutorial for Developers

January 10th, 2017 No comments

Since the term the World Wide Web was coined back in 1990, web application development has evolved from serving static HTML pages to completely dynamic, complex business applications.

Today we have thousands of digital and printed resources that provide step-by-step instructions about developing all kinds of different web applications. Development environments are “smart” enough to catch and fix many mistakes that early developers battled with regularly. There are even many different development platforms that easily turn simple static HTML pages into highly interactive applications.

All of these development patterns, practices, and platforms share common ground, and they are all prone to similar web development issues caused by the very nature of web applications.

The purpose of these web development tips is to shed light on some of the common mistakes made in different stages of the web development process and to help you become a better developer. I have touched on a few general topics that are common to virtually all web developers such as validation, security, scalability, and SEO. You should of course not be bound by the specific examples I’ve described in this guide, as they are listed only to give you an idea of the potential problems you might encounter.

Common mistake #1: Incomplete input validation

Validating user input on client and server side is simply a must do! We are all aware of the sage advice “do not trust user input” but, nevertheless, mistakes stemming from validation happen all too often.

One of the most common consequences of this mistake is SQL Injection which is in OWASP Top 10 year after year.

Remember that most front-end development frameworks provide out-of-the-box validation rules that are incredibly simple to use. Additionally, most major back-end development platforms use simple annotations to assure that submitted data are adhering to expected rules. Implementing validation might be time consuming, but it should be part of your standard coding practice and never set aside.

Common mistake #2: Authentication without proper Authorization

Before we proceed, let’s make sure we are aligned on these two terms. As stated in the 10 Most Common Web Security Vulnerabilities:

Authentication: Verifying that a person is (or at least appears to be) a specific user, since he/she has correctly provided their security credentials (password, answers to security questions, fingerprint scan, etc.).

Authorization: Confirming that a particular user has access to a specific resource or is granted permission to perform a particular action.

Stated another way, authentication is knowing who an entity is, while authorization is knowing what a given entity can do.

Let me demonstrate this issue with an example:

Consider that your browser holds currently logged user information in an object similar to the following:

{    username:’elvis’,    role:’singer’,    token:’123456789′}

When doing a password change, your application makes the POST:

POST /changepassword/:username/:newpassword

In your /changepassword method, you verify that user is logged and token has not expired. Then you find the user profile based on the :username parameter, and you change your user’s password.

So, you validated that your user is properly logged-in, and then you executed his request thus changing his password. Process seems OK, right? Unfortunately, the answer is NO!

At this point it is important to verify that the user executing the action and the user whose password is changed are the same. Any information stored on the browser can be tampered with, and any advanced user could easily update username:’elvis’ to username:’Administrator’ without using anything else but built-in browser tools.

So in this case, we just took care of Authentication making sure that the user provided security credentials. We can even add validation that /changepassword method can only be executed by Authenticated users. However, this is still not enough to protect your users from malicious attempts.

You need to make sure that you verify actual requestor and content of request within your /changepassword method and implement proper Authorization of the request making sure that user can change only her data.

Authentication and Authorization are two sides of the same coin. Never treat them separately.

Common mistake #3: Not ready to scale

In today’s world of high speed development, startup accelerators, and instant global reach of great ideas, having your MVP (Minimum Viable Product) out in the market as soon as possible is a common goal for many companies.

However, this constant time pressure is causing even good web development teams to often overlook certain issues. Scaling is often one of those things teams take for granted. The MVP concept is great, but push it too far, and you’ll have serious problems. Unfortunately, selecting a scalable database and web server and separating all application layers on independent scalable servers is not enough. There are many details you need to think about if you wish to avoid rewriting significant parts of your application later – which becomes a major web development problem.

For example, say that you choose to store uploaded profile pictures of your users directly on a web server. This is a perfectly valid solution–files are quickly accessible to the application, file handling methods are available in every development platform, and you can even serve these images as static content, which means minimum load on your application.

But what happens when your application grows, and you need to use two or more web servers behind a load balancer? Even though you nicely scaled your database storage, session state servers, and web servers, your application scalability fails because of a simple thing like profile images. Thus, you need to implement some kind of file synchronization service (that will have a delay and will cause temporary 404 errors) or another workaround to assure that files are spread across your web servers.

What you needed to do to avoid the problem in the first place was just use shared file storage location, database, or any other remote storage solution. It would have probably cost few extra hours of work to have it all implemented, but it would have been worth the trouble.

Common mistake #4: Wrong or missing SEO

The root cause of incorrect or missing SEO best practices on web sites is misinformed “SEO specialists”. Many web developers believe that they know enough about SEO and that it is not especially complex, but that’s just not true. SEO mastery requires significant time spent researching best practices and the ever-changing rules about how Google, Bing, and Yahoo index the web. Unless you constantly experiment and have accurate tracking + analysis, you are not a SEO specialist, and you should not claim to be one.

Furthermore, SEO is too often postponed as some activity that is done at the end. This comes at a high price of web development issues. SEO is not just related to setting good content, tags, keywords, meta-data, image alt tags, site map, etc. It also includes eliminating duplicate content, having crawlable site architecture, efficient load times, intelligent back linking, etc.

Like with scalability, you should think about SEO from the moment you start building your web application, or you might find that completing your SEO implementation project means rewriting your whole system.

Common mistake #5: Time or processor consuming actions in request handlers

One of the best examples of this mistake is sending email based on a user action. Too often developers think that making a SMTP call and sending a message directly from user request handler is the solution.

Let’s say you created an online book store, and you expect to start with a few hundred orders daily. As part of your order intake process, you send confirmation emails each time a user posts an order. This will work without problem at first, but what happens when you scale your system, and you suddenly get thousands of requests sending confirmation emails? You either get SMTP connection timeouts, quota exceeded, or your application response time degrades significantly as it is now handling emails instead of users.

Any time or processor consuming action should be handled by an external process while you release your HTTP requests as soon as possible. In this case, you should have an external mailing service that is picking up orders and sending notifications.

Common mistake #6: Not optimizing bandwidth usage

Most development and testing takes place in a local network environment. So when you are downloading 5 background images each being 3MB or more, you might not identify an issue with 1Gbit connection speed in your development environment. But when your users start loading a 15MB home page over 3G connections on their smartphones, you should prepare yourself for a list of complaintsand problems.

Optimizing your bandwidth usage could give you a great performance boost, and to gain this boost you probably only need a couple of tricks. There are few things that many good web deveopers do by default, including:

  1. Minification of all JavaScript
  2. Minification of all CSS
  3. Server side HTTP compression
  4. Optimization of image size and resolution

Common mistake #7: Not developing for different screen sizes

Responsive design has been a big topic in the past few years. Expansion of smartphones with different screen resolutions has brought many new ways of accessing online content, which also comes with a host of web development issues. The number of website visits that come from smartphones and tablets grows every day, and this trend is accelerating.

In order to ensure seamless navigation and access to website content, you must enable users to access it from all types of devices.

There are numerous patterns and practices for building responsive web applications. Each development platform has its own tips and tricks, but there are some frameworks that are platform independent. The most popular is probably Twitter Bootstrap. It is an open-source and free HTML, CSS, and JavaScript framework that has been adopted by every major development platform. Just adhere to Bootstrap patterns and practices when building your application, and you will get responsive web application with no trouble at all.

Common mistake #8: Cross browser incompatibility

The development process is, in most cases, under a heavy time pressure. Every application needs to be released as soon as possible and even good web developers are often focused on delivering functionality over design. Regardless of the fact that most developers have Chrome, Firefox, IE installed, they are using only one of these 90% of the time. It is common practice to use one browser during development and just as the application nears completion will you start testing it in other browsers. This is perfectly reasonable–assuming you have a lot of time to test and fix issues that show up at this stage.

However, there are some web development tips that can save you significant time when your application reaches the cross-browser testing phase:

  1. You don’t need to test in all browsers during development; it is time consuming and ineffective. However, that does not mean that you cannot switch browsers frequently. Use a different browser every couple of days, and you will at least recognize major problems early in development phase.
  2. Be careful of using statistics to justify not supporting a browser. There are many organizations that are slow in adopting new software or upgrading. Thousands of users working there might still need access to your application, and they cannot install the latest free browser due to internal security and business policies.
  3. Avoid browser specific code. In most cases there is an elegant solution that is cross-browser compatible.

Common mistake #9: Not planning for portability

Assumption is the mother of all problems! When it comes to portability, this saying is more true than ever. How many times have you seen issues in web development like hard coded file paths, database connection strings, or assumptions that a certain library will be available on the server? Assuming that the production environment will match your local development computer is simply wrong.

Ideal application setup should be maintenance-free:

  1. Make sure that your application can scale and run on a load-balanced multiple server environment.
  2. Allow simple and clear configuration–possibly in a single configuration file.
  3. Handle exceptions when web server configuration is not as expected.

Common mistake #10: RESTful anti patterns

RESTful API’s have taken their place in web development and are here to stay. Almost every web application has implemented some kind of REST services, whether for internal use or integrating with external system. But we still see broken RESTful patterns and services that do not adhere to expected practices.

Two of the most common mistakes made when writing a RESTful API are:

  1. Using wrong HTTP verbs. For example using GET for writing data. HTTP GET has been designed to be idempotent and safe, meaning that no matter how many times you call GET on the same resource, the response should always be the same and no change in application state should occur.
  2. Not sending correct HTTP status codes. The best example of this mistake is sending error messages with response code 200.

3.   HTTP 200 OK4.   {5.       message:’there was an error’6.   }

You should only send HTTP 200 OK when the request has not generated an error. In the case of an error, you should send 400, 401, 500 or any other status code that is appropriate for the error that has occurred.

A detailed overview of standard HTTP status codes can be found here.

Wrap up

Web development is an extremely broad term that can legitimately encompass development of a website, web service, or complex web application.

The main takeaway of this web development guide is the reminder that you should always be careful about authentication and authorization, plan for scalability, and never hastily assume anything – or be ready to deal with a long list of web development problems!

This article originally appeared on Toptal.

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New Years Update to Top Canadian Songs

January 3rd, 2011 9 comments

Over Christmas break, I updated my list of the top 100 Canadian songs to take into consideration all the feedback I have had over the past year. I think it is much improved. It goes far beyond 100 songs now, which was always much too short a list.

The page now receives over 1000 visits per month, except for this past September when Bob Mersereau released a book with the same name and concept, and Google visits reached over 1000 per day. On Canada Day weekend, the list received over 250 visits from fellow patriots.

I actually put a fair bit of work and research into the update and I think the list of 400+ songs is quite comprehensive.

Comment or offer helpful suggestions on the revised list, below.

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SEOMoz’s State of the Industry 2010

November 19th, 2010 No comments

SEO is Dead!” says some link-baiting twit somewhere, once every few weeks.

There are even times I wish it were true.

But SEO is very much alive and well. SEO Moz released results of its industry survey earlier this week, taking longer than usual to do so because they had more reponses than they thought they would, presumably because there are now so many more people doing search engine optimization somewhere, in some capacity.

The results were informative and even infographic!

I took part…. but alas, was not the 1 in 10,000 winner of the iPad. 🙁


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I finally reply to some blog comments

May 7th, 2010 No comments

I’m a busy guy, like many people, and I have not had time to reply to – or even allow – some comments that have been cluttering up my WordPress admin panel. This is, of course, very bad form. So I’ll take this time to reply to some very friendly – often very thankful! – people. I love all the amazingly excellent comments people submit to my site. Really, I do.

Here goes.

Hellen Domingue wrote to me a while back to say, “I must say that by and large I am really happy with this web site. After reading your post I can tell you are educated about your writing. Looking forward to future posts. Thanks!”

Why thank you, Hellen. I’m glad my website makes you really happy. It makes me happy, too. But I’ve posted lots since the post you commented on and you have not returned once. Is everything alright? Because I was looking forward to more of your pointlessly effusive, amazingly valuable comments.

Someone with the terribly unfortunate name of Viagra wrote: “Hello thanks for this tips viagra”

Um, Viagra, ever thought of changing your name to something less embarrassing? You must get teased about that a lot. Or is that a stage name – like Madonna or Beyonce? If so, you may want to rethink.

Or wait, are you calling me Viagra?

Compliments is almost a phonetic anagram for comment spamAnother commenter, Best Registry Cleaner, said about SEO Successes in Recent Months: “thanks for this great post wow… it’s very wonderful”

Thank you, Best Registry Cleaner. However, I have to say that your comment was not all that wonderful.

There are so many more, and I really don’t have time to reply to everyone. Just a couple, though.

How to Get Pregnant wrote to say “Thank you for this useful information.I will share it with my friends.I have done bookmarked it.”

Thank you for writing, How to Get Pregnant. Since we are talking like yokels… I’ve done deleted your comment.

And by the way, How to get pregnant? Really? Don’t they teach that in elementary school now?

Finally, Cheap mbt shoes wrote to me a while back, to say, “I like that you think. Thank you for share very.”

Thanks for writing, Cheap! I like that you comment (Now go get lost very).

Comment spammers, please leave your stupid comments below. Since this post is about stupid comment spam…. i am going surely allow your comment idea is very good.and i will truly link to your very interesting blog post and to bookmark your nice website for good information future!

P.S. Legitimate comments are always welcome!

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