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Inbound Marketing (aka Internet Marketing)

There’s a great new post at OutSpoken Media summarizing what is meant by inbound marketing or what we here call internet marketing (same thing).

What is meant by inbound marketing? Well, basically it’s anything you do online to try and attract attention… and the fact is that SEO is only a basis for a whole suite of things. In my take on things, you need to have SEO as a basis because search is still the biggest public driver of traffic. (Otherwise, in the case of almost every website I look at, all you have is an online brochure or a corporate website that people look at only because they know your company.) The other traffic drivers (social sites, email marketing, referrals, webinars, guest blogging, hey, even backlinks… in other words all your inbound marketing) should be built on top of a site that is optimized for search.

The image below from SEOMoz summarizes everything that is meant by inbound marketing or what we might also call internet marketing (as in the tagline at the top of my site).

 

From Inbound Marketing is Taking Off by Rand Fishkin

You need to look at the role of video in your marketing… of e-newsletters, of webinars, podcasts and white papers… and any of the above that is relevant to your online marketing. These all need to be built into your marketing strategy.

The article cannot tell anyone how to prioritize these or how to actually use any of these. (For example, what kind of video marketing is right for your company? That’s a contentious question right off the bat for anyone looking at investing in video.)  That’s where experience, savvy and luck (honestly) come into play. (You can’t get lucky if you don’t do anything though).

  1. Jim Hinton
    September 26th, 2012 at 23:26 | #1

    It’s like with so many other things. The key to success is not to rely on only one approach. You need to balance out your strategy to use several different approaches, and make sure that the ones you choose are well suited to what you’re trying to do.

    Thanks for sharing.

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