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Posts Tagged ‘keywords’

More Fun With Google Suggest

January 8th, 2010 No comments

We’ve seen other posts about Google suggest before, of course. And last night Michael Gray (@graywolf) tweeted, making fun of the fact that Google suggests that “google is skynet,” among other things (image below). I thought this was a good enough idea for my first blog post in a while.

I was going to blog “a look back at 2009″ or ” a look ahead at 2010″ but there have been way too many of those and at this point, another one would be just sad. And no one knows where search will be by the end of 2010, I guarantee you that. Of all the posts I saw, I do like Rand Fishkin’s that criticized (rightly) Google’s real time search window (among other things).

So I won’t do that.

Instead, let’s have fun with some screen caps from Google suggest.

Starting with… what does Google suggest that Google is?

google-1
How about Twitter?

google-twitter

Go broader.

google-soc-med

All of us in Web publishing are wondering what Google will do in the future. If you really want to know what Google will do in 2010, maybe Google can tell us!

google-will

Wait a minute, is that true, that Google will not search for Chuck Norris?

No, but it does have some interesting things to say about Chuck Norris. (Has Chuck Norris heard this?!)

google-chuck-norrisBeyond fun, there is more to be learned from Google’s tool:

You can get existentialist (or, if Chuck Norris is a fag, what am I?):
google-i-am

Find some scary suggestions about the current President of the United States:

goolge-obama

You can check out the latest in the zeitgeist perhaps… say, about the biggest movie right now.

google-avatar

You could probably have hours of fun with Google suggest. But then you wouldn’t be working.

Hey, kinda like Google suggest, apparently…..

google-suggest-isAnd as that shows… Google suggest is not all that helpful. Come to think of it, I don’t think there are very many times I’ve actually used it practically.

Although it can be fun.

Belated Happy New Year!

Is the Best SEO Strategy Today Still The Long Tail?

October 6th, 2009 1 comment

In the world of SEO, links are still considered the bread and butter of most SEOs and linkbuilding is the most espoused strategy by the SEO industry. There is no doubt that inlinks will always be seen as critical to the importance of a site in search engine algorithms. However, as an SEO strategy, the practice of linkbuilding has come under increasing fire and indeed becomes more questionable all the time, as a primary SEO strategy for websites.

Long gone are the days when you could cajole naive webmasters into giving you a link for free. Everybody knows the value of a link now and webmasters routinely request a return backlink or they ask “how much is it worth to you?”

On the other side, Google threatens to penalize people who buy links or sell links. You can get away with it, until someone rats you out and then you have a long climb out of the rat hole you’re in. So as an SEO, you’ve blown some money on link buying and then actually lost traffic. What kind of a reputation does that give you, and the industry?

Today, many SEOs are singing the praises of flat site architecture; that is something I espouse as well. But how long before a well crafted flat site architecture becomes commonplace? It does not matter the age of pages involved or the age of the site. Once Googlebot can quickly find all or most of the pages on most sites, the SEO playing field, at least in the sphere of architecture, will be once again even. Mind you, that day is some ways off.

However, when looking back at the past, at the present and into the foreseeable future, my favourite strategy is still long tail content development. I have no doubt that Google values sites with many more pages. In fact, I see sites with relatively high PR, seemingly garnered only from the fact that they have a significant amount of content, whether or not that content has copious or strong backlinks from other sites or not. This is one area where you can’t fake it – either you have the original content or you don’t.

Of course, it is not enough to simply have content – that content has to be crafted to meet the long tail. Good SEOs know how to properly wind in some latent semantic indexing, with just the right mix of keyword rich content and actual substance that might get you some organic links. This is the one area of traditional SEO where you can still work and know that you are doing what Google in fact wants you to do and can have more confidence than most marketers and corporations that you know what you are doing and they very likely will not.

I see over and over again, opportunities to work with company’s developers, marketers and editorial staff to leverage their already existing content to create copious pages that target the long tail of content – that long list of keyword variations related to their particular industry – where it is easy and relatively cheap to do so and where they do not know the value of this strategy. I’ve seen lots of websites grow traffic significantly simply be creating copious pages that meet their potential users down the long tail.

I’m getting those pages online ahead of other SEOs, getting backlinks to those pages ahead of them, and having those pages age (gain authority) ahead of other SEOs.

I see the long tail content strategy I implemented on some old built-for-SEO sites – built long before Chris Anderson started even blogging on the subject – still working very well for those sites.

In my humble opinion, long tail content development is a sure fire SEO traffic-building technique that still really does not get enough attention and respect in the SEO industry. It’s something lost on many companies and web businesses and it’s something that still requires some SEO expertise and experience.

Fun with keyword searches

September 9th, 2009 No comments

One of the things I have always loved about search marketing is the insight you get into people. Check that. It’s also taught me things about people that I probably didn’t want to know – for example, the plethora of porn terms you will find associated with just about anything.

Hitwise’s Bill Tancer’s blog touches upon this quite often. But, still, SEOs seldom discuss this. Is there anything that lets you know more about ‘what makes people tick’ than deep research into keywords for any subject or industry?

I’ll never forget looking up video game keywords a few years back, and trying to parse out keyword searches related to the then-hit (and since made into a movie) Hitman game. I found it really hilarious that there were at least 50 searches a month for ‘hire a hitman.’  I found out there were even sites devoted to the subject of hiring a hitman that supposedly protected identities and “set you up.”  I suspect that  howhirehitman.com/ might very likely be a sting operation, but in 2004, South Korean police arrested a college student who offered assassination services by operating a ‘killer-for- hire’ web site.

According to Yahoo’s keyword tool back then, the number of people typing the keywords “hire a hitman” into a search window was 50 per month. According to Google’s keyword tool (I just checked) that number is now 1900 per month.  Now what does that tell you about the world today?

It’s interesting what you learn about people when you are doing research…… just one of the reasons I absolutely love being in this industry.