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Posts Tagged ‘search marketing’

Search Engine Optimization (SEO) Kitchener-Waterloo

September 29th, 2009 1 comment

There was a time, not very long ago, when there were few or no search engine optimization companies in Kitchener. Kitchener SEO is best handled by professionals. But as with the industry everywhere, companies seem to be coming out of the woodwork,  nomatter how spammy their backlinking strategy is.

If I google and look around at search engine optimization companies in Kitchener, I see a few names that I know among the results. I know Nardo Kuitert of fergus-ontario.com, (okay, so technically in Fergus), from a few years ago, back in the day when we were both freelancing for a company called Geosign. I barely know Ashish Kothari, only because he found me on linkedin.com.  I do not know who SEO Expertise is in Cambridge, nor do I know who runs Just Say On. (What is that supposed to mean, by the way?) There’s some company in Waterloo called Local Search Engine Marketing.  (Apparently their area of expertise is listing companies in Google’s Local Business Results?) Of course, just down the road from Kitchener-Waterloo (home of the Blackberry!) the inimitable Rae Hoffman makes her home in Guelph. (…At least the last I heard.) Other results include AroundKW, aka Kim Burnett, the extremely helpful web host for a number of sites I own…. and as well, some company with the interesting name of Lift Media.

I have little doubt that the area can sustain this number of search engine optimization companies. And I am still of the opinion that Kitchener Waterloo companies are by and large quite ignorant of the web (part of a national pattern, apparently). Also, the area still really lacks a strong web publishing presence, in spite of the area’s supposed designation as the Technology Triangle. (For my part, I am working on increasing web publishing in this area.) Most of the technology in this area is still software or software-based.

To further argue this, let me point out that there have been no great web successes in Kitchener-Waterloo; no Diggs, no Flickrs, not much at all…. just a RIM …. and a Geosign.

Anyway, search engine optimization (SEO) in Kitchener-Waterloo is – just as it is everywhere – still in its juvenile phase. (That sentence, with its silly link, and this post, with its silly subject and title both exemplify how juvenile SEO still is, currently). But anyway, to all my competition, I say, may the best SEO company in KW win the most business!

Fun with keyword searches

September 9th, 2009 No comments

One of the things I have always loved about search marketing is the insight you get into people. Check that. It’s also taught me things about people that I probably didn’t want to know – for example, the plethora of porn terms you will find associated with just about anything.

Hitwise’s Bill Tancer’s blog touches upon this quite often. But, still, SEOs seldom discuss this. Is there anything that lets you know more about ‘what makes people tick’ than deep research into keywords for any subject or industry?

I’ll never forget looking up video game keywords a few years back, and trying to parse out keyword searches related to the then-hit (and since made into a movie) Hitman game. I found it really hilarious that there were at least 50 searches a month for ‘hire a hitman.’  I found out there were even sites devoted to the subject of hiring a hitman that supposedly protected identities and “set you up.”  I suspect that  howhirehitman.com/ might very likely be a sting operation, but in 2004, South Korean police arrested a college student who offered assassination services by operating a ‘killer-for- hire’ web site.

According to Yahoo’s keyword tool back then, the number of people typing the keywords “hire a hitman” into a search window was 50 per month. According to Google’s keyword tool (I just checked) that number is now 1900 per month.  Now what does that tell you about the world today?

It’s interesting what you learn about people when you are doing research…… just one of the reasons I absolutely love being in this industry.